Web2.0 development has attracted a large number of entrepreneurs to join, but many sites into the edge of the door, in the struggle for development and profit seeking. Refinancing is too difficult, because the venture capital sector in Asia has not been so optimistic about this field. Why would this market situation? The author thinks that Web2.0 is the basis for the development of sociology, so a Web2.0 user number, completely by the social class of its occupation (or culture class) and the class directly determines the maximum number of users.

the reason is very simple, because the Web2.0 website is almost rely on "people have developed". Each user can pull people in the most familiar circle of their lives, regardless of strangers or acquaintances. When the same class of people in this site more and more, the other people will be more difficult to join them.

so, until the Web2.0 website has the first batch of users, and hope to be able to cling to them, use them to bring more users, website operators must further consider their thoughts and social habits. As a result, it will deepen the development of the "circle" culture, and move towards a certain cultural atmosphere or social class, and can never turn back.

The management team of

class determines the user number

to observe the development of a Web2.0 site to see what the first batch of users who know. Google’s SNS site Orkut inadvertently began to Liu Liu in Brazil popular, other countries from the user is difficult to join. Few people around us use Orkut, although we use Google.

South Korea’s largest community site Cyworld previously entered the United States, in order to attract European Americans to use, but did not expect to attract a small bunch of Asian Boys and girls. Why? Because the website function design and even the cultural atmosphere is always closer to the Asian Household habits.

this is the cultural boundary. Even if the multinational Web2.0 site can attract users around the world, careful observation of these people, will find a group of close to nature.

look at the country, possession of the upper class (referring to white-collar workers) Web2.0 website, the number of users is bound to develop limited. Especially in mainland China, white-collar workers is a small proportion of the total population, most living in coastal cities. To this group as the goal of the number of Web2.0 users is difficult to tens of millions.

a little further forward, to observe the development of a Web2.0 site, look at its entrepreneurial team is what kind of social class will know. Because this group of people will put their thinking into the management of the community, and these thoughts are absolutely restricted by the social strata of the people themselves.

do not have a cultural site

some Web2.0 sites or community sites are not occupied by a certain social class >

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