December 30th news, Jingdong mall, said the company brand direct channel formally launched, declaring its official operation of the open platform. Up to now there are more than 500 brands more than 100 thousand kinds of goods sold on the platform.

Reporters at the Jingdong

mall brand marketing channels, the channel is divided into "daughter", "man in the street", "fitness", "Home Furnishing city", "mother delicacy square" and "Jingdong outlets and other 9 plates. Among them, the "Jingdong aotelaishi" as a brand discount zone are independent, each big brand will be launched as low as ninety percent off of the goods to meet the needs of consumers seeking low demand.

Masson, vice president of Jingdong mall open platform, said in an interview with

, open platform to take closer partnership with the joint venture business. The platform can help businesses will be warehousing, distribution, customer service, customer service, cash on delivery, return, delivery system.

According to Masson

, the Jingdong store did not put up a pageantry investment, but many brands and brand agents, and even independent B2C companies have expressed willingness to join the open platform. Up to now there are more than 500 brands more than 100 thousand kinds of goods on the platform sales, the sales volume increased rapidly, part of the brand has been sold out of stock situations.

days ago, Jingdong mall signing in its 2011 purchase conference with Zhou Dafu, JACK&JONES, Vero Moda, Wine Changyu and other well-known brand enterprises, signed a strategic cooperation agreement to open platform. Up to now, there are more than 500 brands, including EBOHR, Fiyta, Giordano, Pierre Cardin, Lego, Disney, nearly 100 thousand kinds of commodities settled Jingdong mall. (end)

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