a, to understand what is the micro-blog
, micro blog (MicroBlog) abbreviation, is a relationship based on user information sharing, dissemination and access platform, the user in about 140 words to share pictures and links whenever and wherever possible, what one sees and hears, text can be through the Internet, SMS, MMS, 3G mobile phone, without the title and idea, the moment inspiration can be easily released, and the spread of the virus like to share.
micro blog founder of twitter (Twitter) in March 2006 by the founder of Blogger.com Ivan · Williams (Evan Williams) launched a value of nearly billion dollar website today. As the world’s most popular micro-blog website, visit Twitter has nearly 20 million people, with a large number of fans, U.S. President Barack Obama, the White House and Google, Forbes, best buy, Ford automobile, Coca-Cola, Starbucks, KFC and other 500 companies have settled, micro-blog has become the indispensable tool in marketing public relations. According to relevant public data, as of January 2010, Twitter has 75 million registered users in the world.
domestic active micro blog site, is to do any meal, muttering, on behalf of the professional website to rise as a starting point, Sina launched micro-blog products detonated for the market opportunity now, micro blog has become one of the most popular products on the Internet China.
August 2009, Sina launched micro-blog products, still in the closed beta stage, has attracted a large number of insiders and celebrity attention. Micro-blog Sina to cut into the entrance of the celebrities, the rapid expansion in the short term, and won the praise of the industry, has now become synonymous with Chinese website micro-blog products.
two, why companies should open micro-blog
2010, entered the era of universal micro-blog, micro-blog has become a household name of the network products.
micro-blog spread faster, more concerned about the people, timeliness stronger. There is a lot of information is not seen in traditional media on micro-blog, and the public on the topic of public concern have an innate mentality in micro-blog between the enterprise and the customer is no longer a simple trading relationship with micro-blog, will be able to develop beyond the trading relationship in the enterprise users, more flexible in the market.
traditional corporate word of mouth marketing, emphasis on the understanding of the reputation among the people, but now, more and more young people believe that the Internet community does not recognize the family and friends evaluation. Therefore, to win the reputation of users, for businesses, almost as important as the cost of advertising. The emergence of micro blog enriches the means of enterprise network marketing to help enterprises win the reputation of strangers.
Sina micro-blog (http://s.t.sina.com.cn/) as an example, the main user groups focused on >