Abstract: Shang Wenjie in recent years, the performance of the fashion industry, people feel that she chose to cross the brand seems to be a matter of course, but the birth of a brand, but it has its own story.

text / Feng Huakui

Shang Wenjie and cross-border, this is from the electricity sector into the current trend of the brand to do electricity supplier, dedicated to travel boxes.

The difference of

trend Queen’s suitcase

?

first of all, it is completely transparent, travel is what incredible fresh stuff, do not open the box will show you, if you don’t think this privacy, too exposed, it only shows that you are old. Second, the box is not only a set of clothes, "said the queen, to change, so the box will become available for Neidan, marine, art, pioneer…… The pattern is your choice, look at your mood.

brand name is also extraordinary, Ma puce 6, French, meaning "my dear", the literal translation is "my fleas", with a phrase with a double meaning humor, for travel box, actually very image.

Shang Wenjie in recent years, the performance of the fashion industry, people feel that she chose to cross the brand seems to be a matter of course, but the birth of a brand, but it has its own story.

stars are always thinking too much, but only

market opportunities

first found YOHO! When the goods, Shang Wenjie’s idea is very much, clothing, high heels, bags, she can be a variety of things with the trend of full of ideas. But in the end how to find the right category and positioning

?

first of all, both sides think shoes and apparel brands, the market has a lot of big ideas, although good, but it is difficult to break through in the already saturated market. But this suitcase category seems to have a try, travel abroad, freedom is the rise of domestic consumer demand, more and more, but the suitcase the largest brand, will share 3%, so this is a high market concentration is not easy, the birth of a new brand.

besides, the suitcase is a must-have for everyone in the trend. At the same time, 80, 90 of the demand for the suitcase has not only satisfied with the loaded and shipped, but also hope that they are beautiful, and even through the suitcase to show their unique attitude towards life.

but how to price it? There are a lot of famous and unknown suitcase on the market. Some of them are cheap, but they are not beautiful enough. They bought the Taobao data, found that the best selling Taobao, in fact, is 200 to 400, it is a big name, is more than 1000, while between 600 to 800, but it is empty, almost no good brand. Shang Wenjie decided to do the market vacancy, I own as a star, it is impossible to sell two hundred or three hundred boxes, and do more than one thousand of the price, with the big to do, is not realistic.

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