electronic commerce in business "as the core, electronic means, the use of network technology to the traditional business activities shift from offline to online, to help businesses and individuals to break the traditional trade activities of the geographical barriers, realize the personalized collaborative manufacturing and scale effect. Compared with the United States, Japan, Korea and other e-commerce development mature countries, China’s e-commerce industry is still in the initial stage of development. With the growing scale of Internet users in China, the application of the terminal is more popular, e-commerce is irreversible into people’s production and life, into the golden stage of e-commerce development.
news July 1st, the day before, billion state power network found that Taobao golden lady miuco and Bartholomew night’s lodging was seized. It has been pointed out that the two shops were closed due to brand infringement was reported.
shop can not see any goods
but there are businesses found that in June 30th during the day in the seizure of state money and Samuel miuco this lady two Taobao gold shop in the evening the same day is lifted, the shop can be a normal visit.
the two stores are in the first echelon in the Taobao category, have very high sales and influence. Prior to the sale of the money in the shop with Mickey Mouse pattern of clothing, many sellers guess this is the reason for the seizure of the seizure. Many shops have the risk of infringement of sellers are insecure.
Abstract: luxury electricity supplier industry to spend a low profile collapse, immature market to the domestic luxury electricity supplier has brought a roller coaster development process, I believe the industry is bound to gradually mature.
The development of
Chinese luxury electric providers experienced that by four "China year" 2011, 2012, the expansion of a reshuffle of the mighty wave crashing on a sandy shore 2013. Industry and rapid outbreak of the industry chain is not mature, the market growth slowed from 2014 to the spring of 2015, the luxury business company to obtain new financing scanty, the industry began to sink to decline, layoffs, restructuring, sale, bankruptcy, lucky to survive is in jeopardy. There are even reports that the first generation of luxury electricity supplier has fallen, the industry will die in 2015.
The development of
e-commerce to business entities has indeed had an impact, more and more businesses begin to try all the way through the net, but now there are many network operators began to seek ways of landing. Electricity supplier can not completely replace the physical business entities can not ignore the importance of the electricity supplier, the future market structure will be the common development of electricity providers and entities businesses complement each other online and offline. From the electricity market situation now, with the advantage line electricity supplier giant suning.com’s most late electricity market competition.
eCPM (Effective CPM) is a very important parameter of Google Adsense, according to this parameter, you can analyze the Google AdSense on your website advertising effect, and to optimize and adjust the advertising targeted, in order to improve the income.
so what is eCPM? AdSense in the help document is so explained:
effective display cost per thousand (Effective CPM) – cost per one thousand shows. From the publisher’s point of view, the cost per thousand shows is a very useful way to compare the revenue of different channels and advertising programs. It is calculated by dividing the total income by one thousand times. For example, if the publisher’s display number is 45000, the income obtained is US$180, the cost per thousand display is equal to US$180/45, or US$4.00.
Jingdong accused of deliberately lower prices, Tmall dismissed "one of two", since this year, the electricity supplier and supplier continuous friction B2C. However, no vendor support, B2C business as "one can’t make bricks without straw", can not play tricks.
has been established for seven years, fast and easy company, but also had to change the strategy in the competition, held the first supplier conference. In June 28th, Yi Xun held the first supplier conference, Yi Xun CEO Bu Guangqi officially issued a voice: "fast and easy to get out of the" zero sum game ", build four platforms, to create a win-win ecological and retail suppliers."
January 11th noon news, Taobao mall held a press conference today announced changes Chinese brand name "Taobao mall" for "Tmall", the Alibaba Group Chief Marketing Officer (CMO) Wang Shuai issued an e-mail said, why this cat image thanks to Ma Yun (micro-blog), "when I was scorched by the flames brains phoned me." the cat. "."
below the king’s mail full text:
Alibaba group brothers and sisters, Pro:
this morning, at 11:11 on January 11, 2012, is a landmark moment for Alibaba group. At the moment, just independent army soon Taobao mall, will officially changed its name to Tmall (www.tmall.com).
network has covered the whole world, the prospect of electronic commerce should not be underestimated. Electricity supplier is subtly changing the traditional way of consumption, access to information, shopping, education and entertainment and leisure. Thanks to the electronic business, people have a new life experience and higher quality of life at the same time, the electricity supplier also brings opportunities and challenges to the traditional industry There was no parallel in history., today is the "new business model without electricity is not, regardless of the manufacturer or the user, is a revolution.
is known as the generation of personality after 90 gradually become the main consumer, the user needs to buy more and more emphasis on personality". Here the concept of personality tend to be more differentiation and advance, a "dare to be the first, walk in front of the people," the high concept.
aimed at "individualism" demands, a "Chi in bid" (www.110bid.com) website breakout success, by virtue of "shock" way of shopping and entertainment, on-line less than half a year has been widely recognized by users praise.
and electronic commerce (hereinafter referred to as the "business") of the high-profile hot is different, the electricity supplier in 2011 began to gradually cooling, especially in the second half of the year, the electricity supplier becomes future frequency has been questioned Bu outcast from the darling of the investment, the identity of the disruptive change in just a few months.
yesterday, Kuba shopping network CEO Wang Zhiquan owned by Gome said the reporter, now the electricity supplier operating external media costs are too high, "a monthly navigation to millions of dollars, more than a few years ago, over 100 times more than that face is not cost-effective output, electricity supplier must transition from its expertise" traffic control "to" brand ".
introduction: Gome online membership grab welfare! August 26th to 28, the United States will launch online 3 days of Thanksgiving has you enjoy huge benefits of membership back promotions. From now on, the old members of the United States log online can receive free 620 yuan coupons, in August 26th after the start of activities can be used. At present, the country…
grab Gome online membership benefits! August 26th to 28, the United States will launch online 3 days of Thanksgiving have you enjoy huge benefits "member back promotions. From now on, the old members of the United States log online can receive free 620 yuan coupons, in August 26th after the start of activities can be used. At present, Gome online official website has targeted the activities launched the exclusive promotional interface, pre buy two pay a "warm-up activities have been opened since August 21st the panic buying craze.
if your company does not have a social media platform, develop a. Start with the basic start: Facebook, MySpace, YouTube, Twitter and blog. If you are a B2B enterprise, you may want to add SlideShare.
to this list
research content, to develop a plan for the platform. Add some interesting things to the platform. You know, you can’t invest in the media to promote, but the important thing is the industry news and practical things, such as practical examples.
now you have a platform, do not think that your media, paid search and SEO activities will inevitably bring traffic to the site. Think about Facebook as a web site, put your YouTube as a video micro site, put your Twitter as a micro blog. For these pages to attract traffic, may bring long-term access to consumers. When users choose to access your database, you can see them as friends and friends.
Dangdang tail goods exchange on the line today –
dangdang.com days before the famous sale channel last collection today will be officially launched, which marks after every guest, one shop and a well-known business platform into the hot clothing poop sale area.
tail goods exchange will be capped by 70 percent off
dangdang.com responsible person, launched the "tail goods exchange sale channel, is an important measure of dangdang.com clothing category, the impact of strategic force 2013 sales target of 20 billion.
business platform in Tmall is raging like a storm in 11.11, when all the major business platform is not far behind, a variety of activities and relay, but many small business does not have more energy to participate in this article, standing on their own perspective, talk about a few necessary thinking about electric business the successful operation of the platform, in fact, I also hope that every business platform can use the November to complete his breath a jump, then start the following thinking about it, maybe, what thoughts can touch your heart.
first, Jiaozuo Wanfang (000612), now have a new good (000007), "Taobao equity second" may soon start shooting.
new September 7th evening announcement, the company recently received the Suzhou City Intermediate People’s court delivered the ruling executive, the company’s largest shareholder Guangzhou broadhr involved this debt guarantee dispute, because of Soochow securities (601555) on Guangzhou broadhr pledge of 31 million shares have cis position prior to the real right for security, and executed Guangzhou Bo Rong has not yet been fully fulfill previously civil obligations as determined by the judgment, Suzhou City Intermediate People’s Court of Guangzhou Bo Rong believes that should hold 31 million shares in the new company taobao.com auction platform for public auction, the proceeds to fulfill their obligations, the effective immediately after the ruling is served.
news yesterday, Tmall held a strategic partner Partner Conference, with the world’s more than and 110 groups of more than and 160 apparel brands signed a strategic cooperation agreement.
these more than and 160 brands, Amoy brand, international brands, the proportion of traditional brands under the line is about 1:2:4. Including Gap, Adidas, ZARA, Massimo Dutti, PULL&, BEAR, Bershka and other brands. In addition, Decathlon, Timberland, E-LAND, TEENIE, WEENIE and Inditex group and other more than and 20 brands Tmall and Tmall for the exclusive cooperation, cooperation is the only third party business platform.
recently, the central bank issued the fourth installment of the third party payment license, Suning smooth get paid for easy to pay the license. Get a license just so easy to pay treasure to have a legal status, did not get a license before suning.com has begun to vigorously promote easy to pay treasure. Carefully observe the suning.com in the online payment on the strategy, it is not difficult to see that the suning.com easy to pay attention, further speculated that easy to pay treasure not only simply assume responsibility as suning.com payment tools, there should be other important successor.
[lead] as the saying goes, give a man to fish as delegate to fish. Wireless details have always been the top priority of wireless terminals, wireless dual details before 11, must be a solid foundation for the outbreak of the dual 11 wireless terminal.
(Note: the following wireless client Raiders to Tmall client, for example, but also on the phone Taobao seller also has a very good reference!)
a, why do wireless details?
1, increase user experience: PC terminal and wireless terminal respectively has the difference in consumer groups, consumer scene, sold at the PC end product may not be favored in the wireless terminal. Many businesses spend a lot of time in the decoration of mobile phone shops, but rarely spend time in wireless baby details page, describe synchronization in the PC side, a large number of pictures loaded slow, baby description of the user experience is poor, unable to arouse buyers purchase impulse. Rich in the details of the page can greatly enhance the sales and conversion rate.
after half a month, EPSON v. domain name dispute case is still a matter of interest to the industry.
May 18, 2007, traffic2007 (domain name Summit), a domain name service website practitioners told "IT": "Beijing Time Beijing thought this is a good business, did not expect EPSON this attitude so resolute, Ning court is not willing to buy the domain name."
April 30, 2007, EPSON v. new domain name dispute case: the final two domain name "wwwepson.cn" and "wepson.cn" transfer to the complainant Seiko EPSON Corporation (Seiko Epson Corporation) – "EPSON" trademark holder.
with the growing number of micro-blog users, the development of mobile social networking platform, the value of micro-blog marketing highlights. Businesses are also keeping up with the pace of the times, have to enter the field of micro-blog. However, micro-blog as a new thing, has its unique existence, but also in the marketing of micro-blog is also different. Therefore, businessmen to the micro-blog platform for product promotion display skills to the full power, also have the characteristics of follow micro-blog’s own survival, and actively create high popularity.