first_imgSource = Gippsland Inspiring Gippsland WalksDestination Gippsland and its ‘Inspired by Gippsland’ marketing campaign won the Tourism Marketing category at the 26th Qantas Australian Tourism Awards held by the National Tourism Alliance (NTA) in Perth on March 11, 2011.The awards recognise tourism industry businesses and organisations who demonstrate excellence in the tourism industry. Finalists must win their state award to qualify for the prestigious national title. Andrew McEvoy, Managing Director of Tourism Australia presented the award to Destination Gippsland’s Chief Executive, Terry Robinson and Chairman Sheila O’Sullivan in recognition for the results achieved by the marketing campaign. “It is great result for the Gippsland tourism industry to win this award.  Marketing our region is a real team effort that includes businesses, Tourism Associations and Local Councils as we co-operatively promote our ‘Inspired by Gippsland’ brand.  Visitor numbers over the past 18 months have been very strong and that contributes significantly to the local economy,” Mr Robinson said. Destination Gippsland is the peak tourism organisation for the region and is supported by Bass Coast Shire, Baw Baw Shire, South Gippsland Shire, Latrobe City, Wellington Shire, East Gippsland Shire, Parks Victoria and Tourism Victoria.  The ‘Inspired by Gippsland’ marketing campaign focused on working with industry partners to promote Gippsland’s nature based strengths and package great accommodation with food and wine, arts and culture and events. The award recognises the great work of Marketing Manager, James Archibald with the strong support of Elysa Sorahan and the Marketing Committee Chaired by Pearl Findlay-James.The award caps off a successful year for Destination Gippsland. The organisation also won the Victorian Tourism Award for Marketing for the third year in a row and was inducted into the Victorian Tourism Hall of Fame.Gippsland was also represented by David and Melinda Wilson of Montfort Manor after they won the state award for the Best Hosted Accommodation.last_img

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