Tourism Authority of Thailandtourism organisations The Tourism Authority of Thailand has unveiled its new marketing concept – Open to the New Shades of Thailand – this week at the World Travel Market 2017 (WTM) in London. The campaign is aimed at a range of markets including luxury travellers, weddings and honeymoons, female travellers, families and Gen Y.TAT says the WTM was the perfect platform to launch the new campaign, which reflects another kind of “Thainess” –the unique characteristic of the Thai people – to welcome visitors of all “shades” from all around the world. The United Kingdom is Thailand’s second most important European market, and many British people know Thailand intimately. From January to September 2017, Thailand welcomed 723,438 visitors from UK. Projected total arrivals from the UK are 990,000.The Thai pavilion at the WTM has been elegantly designed to reflect the new campaign, featuring superb handicrafts specially designed by the Support Arts and Crafts International Centre of Thailand (SACICT). These include Ko Kret pottery, Benjarong and Sukhothai silverware. This year, the Thai pavilion has a total of 35 exhibitors, including 29 Thai hotels, four tour operators, an airline and one other tourism-related agency. A number of other Thai exhibitors, including Bangkok Airways and the Sports Authority of Thailand, will be participating via independent pavilions. Now in its 37th year, the WTM 2017 London kicked off on Monday 6 November, and is expected to attract almost 5,000 exhibiting destinations, technology and private sector companies who will network with 51,000 travel professionals, key industry buyers, journalists, digital influencers, students and tourism ministers.