with the Jingdong, Gome, Suning Appliance has recently started the war, let the whole industry alive inside the circle, hear the most is the electricity supplier is a sunrise industry, and a development of the industry must have competition, will continue to upgrade! Of course, as an ordinary people, can buy to the benefits and good products in the competition, that is quite good! Here, to talk about some of the recent view:
buy appliances net purchase of a trend which cannot be halted
because of convenient, affordable, online shopping has become a popular way of life of contemporary people. Low price is the decisive factor. Good quality is the brand factor; to be practical, is the quality factor of all home appliances. With the advent of the information age, the intelligent, networking and information technology of the electric appliance has attracted more and more attention from the industry. In short, the purchase of home appliances online purchase has become an irreversible trend, a variety of factors is also an inevitable advantage.
Jingdong launched a price war fuse
in " ", " price; purchase convenience " the main inducing factors, e-commerce sites have continuously reduce operating costs, to provide consumers with convenient online shopping environment and high quality and inexpensive goods to win customers, get more market share. Jingdong mall and other e-commerce companies through self built logistics, while reducing operating costs, but also to provide consumers with great convenience. Jingdong launched a variety of events price station. Online shopping mall is not only to have a good service, is to let the business lines under very upset, let users get the best quality of consumption.
news August 14th, the electricity supplier war more intense burning. Morning, Liu Qiangdong in the Jingdong mall CEO micro-blog announced that all the power will maintain zero margin in the next three years, and now the Jingdong that mall "all the power that than Gome, Suning chain cheap at least 10%".
prices to promote people to buy a good strategy, the price war is high and low, will inevitably lead to online and offline storm.
line appliances profiteering disclosure
traditional home appliance enterprises pricing and sales, virtually increased a lot of expenses, even if there is a line of preferential subsidy policy is consumer consumption, customer service service, quality assurance, is only a psychological comfort to the user. Although the potential and value of the market under the line of enterprise development and mining, but stand on the user’s point of view is indeed a high number of times the value of the company’s stores, so that the price of a liter in.
July, Suning out of a gamble, announced that it will gradually implement the "uniform price strategy" online and offline, some critics believe that this is Su Ning the lore of Losers are always in the wrong. fight to win or die ". If you act like Suning, you buy home appliances, Suning or Jingdong line offline, the market itself is different, the price gap is too large, Suning this adventure ah. Quality services are almost the purchase of home appliances must be more favorable